The number 4 (shi) is often avoided in Japan because the word “death” sounds the same in Japanese. So don’t be surprised if you don’t find the fourth floor or notice how there’s nothing between 3 and 5 in some areas. 4 is not the only “scary” number in the Japanese culture — number 43 (shisan), for instance, sounds like stillbirth (shinzan) and is often avoided in maternity hospitals.
2. A place to buy cuddles